James likes problem solving and storytelling. With a background in visual design, he has been user-focused in his endeavours for the majority of his professional life, working in industries from travel to e-commerce.
Since transitioning into the world of UX, James had driven efforts for a multitude of major clients, always as an advocate for the end user. He has managed to convert even the most sceptical to a user-centred way of thinking, and it is this passion that he takes into careers talks with aspiring designers at secondary school level.
Do Androids Dream of Electric Sheep?