BAM Sustainability

Animated sustainability website

Since 2008, Cyber-Duck has worked in close partnership with BAM, the major European construction company. Recently, we applied our expertise in user experience to transform the way BAM communicate their hefty annual sustainability report with key stakeholders.

 
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Objectives

We wanted to design a striking microsite that could bring the content of BAM's hefty annual sustainability report to life. By sharing their vision, performance and insights in a more creative, fun way than the norm, we could truly reflect their environmental commitment, and raise engagement. 

  • Demonstrate BAM’s core environmental ethos and work with sustainable design, local communities, workplace wellbeing, reducing carbon emissions, responsible material sourcing and resource efficiency.
  • Show these principles in practice, with visual-led case studies covering the actual results achieved, and expertise shared via a new ‘insights’ section.
  • Increase engagement by taking a refreshing, artistic approach to the presentation of technical data, and ensuring accessibility through a responsive web design.
  • Reduce the cost of future reports and increase  frequency of updates by integrating an easy to use content management system (CMS).

Strategy

With BAM, we identified a strategic, competitive gap in the market for a website that could share sustainability inspiration and data in an original, fun way. 

Creative sketching and brainstorming sessions with stakeholders fed directly into the final sitemap. We aimed to design an immersive experience, encouraging high engagement by building a narrative around BAM’s sustainability profile. We brought the technical sustainability data to life through creating vivid infographics and images, with a light touch of animation on scroll; we sought to achieve a feeling of fun and creativity that didn’t distract from the insights. Similarly, parallax scrolling was integrated to fuel intrigue and pull visitors deeper into the content.

From early usability studies, we found users wanted examples of how BAM had translated their environmental principles into action. So, we created  visual case studies of key construction projects. We supported future updates with Perch, a flexible, lightweight CMS framework, and optimised for devices with responsive web design.

Outcomes

The new website has an immersive, vivid experience, creating an original narrative around BAM’s sustainable ethos. We supported their overall communications strategy by reaching out to new digital audiences: designing fun infographics and images, with subtle animation to pull users deeper into the content. 

In the first year since launch, the website has achieved over 23,000 visits, 13% via mobile and tablet devices. A much higher level of engagement with the content of the site is clear, with close to 60,000 page views, and over 800 downloads of a PDF copy of the report – superseding the low readership of the hefty paper report by far.

Prior to the website, the Annual Sustainability Report was printed between 2010-2011, with total costs of around £30k. So, the website eliminated the need for print, and saved BAM £15k per annum. The design has been praised with a coveted special mention by the Awwwards.

special mention

special mention

from the Awwwards

visitors

23,000 visitors

in the first year since launch

printing costs

£15k savings per year

on printing costs

Mukesh Parmar

“Cyber-Duck has done a brilliant job. The response for our new sustainability website has been fantastic, from all our stakeholders.”

Mukesh Parmar

Marketing Manager, BAM Construct UK

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