The new website has an immersive, vivid experience, creating an original narrative around BAM’s sustainable ethos. We supported their overall communications strategy by reaching out to new digital audiences: designing fun infographics and images, with subtle animation to pull users deeper into the content.
In the first year since launch, the website has achieved over 23,000 visits, 13% via mobile and tablet devices. A much higher level of engagement with the content of the site is clear, with close to 60,000 page views, and over 800 downloads of a PDF copy of the report – superseding the low readership of the hefty paper report by far.
Prior to the website, the Annual Sustainability Report was printed between 2010-2011, with total costs of around £30k. So, the website eliminated the need for print, and saved BAM £15k per annum. The design has been praised with a coveted special mention by the Awwwards.