Many of CH. Hausmann’s competitors tend to lag behind in technological advancements. So, we identified a great opportunity to take a mobile-first approach, balanced with dramatic visual design.
To capture the character of the firm, we utilised innovative High Dynamic Range (HDR) photography. Rob Clayton, a talented photographer, helped us create incredibly high-resolution images, which look far more realistic than standard. These became the focal point of the website. We brought these images to life, designing an immersive experience through parallax scrolling. This technique created a faux-3D effect, adding depth to each image on scroll.
Parallax scrolling is rarely combined effectively within a responsive web design, as it can have a performance cost for low-powered smartphones. Taking a progressive (feature) enhancement approach, our developers cleverly coded the site so these animation effects were added when the device (or screen size) was capable of display.