Warmup's website has proved successful, appealing to the divergent needs of B2B and B2C users. Overall, it guides user groups through the substantial, technical nature of the purchase. The product selector is available to streamline first-time buyers: incorporating personable questions about the product they need (with a ‘human touch’), and returning tailored, detailed product pages.
For those with more experience, the ‘get a quote’ function is available, uploading floor plans and specifying existing sub-floor types. Their customer care offering is integrated with an instant messenger chat, for customer service and technical support.
The customer-centric approach has been successful for Warmup. The project was a Gold award winner for the 'Ecommerce / Shopping' category, at the Horizon Interactive Awards. Compared to pre-launch, the new website had a 28.3% increase in traffic which translated into a 38.6% increase in people submitting a quote request online.