The story of our campaign

Ask yourself, what one thing would make digital better for everyone?

This was the question we put to campaigners, Paralympians, creators and personalities with visible and hidden disabilities with the aim of highlighting different ways to create more inclusive digital experiences and products. For over 15 years, we’ve worked hard to remove digital accessibility barriers, yet according to WebAIM, less than 3% of website homepages are truly accessible to all users. Something has to change. Fast.

Our #AllIWantForDigital campaign aims to raise further awareness of accessibility challenges for diverse users, and provide solutions to improve the usability of digital products for everyone.

So, this Christmas, what would be on your digital accessibility wish list?

READ our article to find out more

Watch our campaign video below

Watch the full series of our All I Want For Digital campaign in our YouTube Playlist.

Meet the campaign champions

We are very lucky to have been joined by world leading experts in technology, accessibility and diversity for the All I Want For Digital campaign.

Rory Cellan Jones with Stephen Hawkings

Rory Cellan-Jones

Former Technology Correspondent, BBC

Watch Rory's video on YouTube

Mik Scarlet on TV set

Mik Scarlet

TV presenter, co-CEO Phab, The Shaw Trust Disability Power 100, Access and Inclusion Expert

Watch Mik's video on YouTube

Headshot of Sara Gibbs on pink chair

Sara Gibbs

Comedian and Autism Advocate

Watch Sara's video on YouTube

Robin Christopherson meeting Prince Harry

Robin Christopherson MBE

Head of Digital Inclusion, AbilityNet

Watch Robin's video on YouTube

Headshot of Sandi Wassmer

Sandi Wassmer

Chief Executive of the Employers Network for Equality and Inclusion

Watch Sandi's video on YouTube

Headshot of Chris Fonseca

Chris Fonseca

Professional Dancer, Creative Director and Ambassador for Royal Association for Deaf people

Watch Chris Fonseca's video on YouTube

Rosemary Richings holding her book up

Rosemary Richings

Author, Writer and Trustee of Dyspraxic Me

Watch Rosemary's video on YouTube

Headshot of Isaac Harvey Smiling

Isaac Harvey

President at Wheels and Wheelchairs, The Shaw Trust Disability Power 100

Watch Isaac's video on YouTube

Headshot of Siobhan Daley

Siobhan Daley

UI Designer, Cyber-Duck

Watch Siobhan's video on YouTube

Headshot of Chris Giles

Chris Giles

UX Designer, Cyber-Duck

Watch Chris Giles' video on YouTube

Headshot of Giles Long

Giles Long MBE

Paralympic Gold Medallist, TV Presenter and Founder of LEXI

Read Giles' quote in our blog article

Learn more about digital inclusion

Learn from lived experiences

For this roundtable webinar, we invited a panel of UX, design and digital inclusion experts to share insight into their own lived experiences as disabled users, how their disability impacts their user behaviours and provide guidance on delivering more inclusive digital experiences. 

Watch the webinar in full

Web Accessibility Roundtable webinar on Zoom

Discover how to unleash the power of accessible design

In his article for The Drum, Matt Gibson (our Chief Commercial Officer) challenges the perception that accessibility limits design, and argues that the practical constraints of accessibility should spur designers on to be more creative than ever.

Read the article on the drum

Designers collaborating on mobile project

Assessing the accessibility of PDFs

How often did you think about PDF accessibility in the past week? Probably not much. But did you know that PDFs present some of the biggest barriers to disabled users accessing the digital world?

Our PDF Accessibility Checklist is a comprehensive guide to producing accessible and compliant content - packed with proven advice on page content, PDF tags, form fields and more.

Download the PDF Accessibility Checklist

Illustration of PDF icon with checklist

Where are we on accessibility today?

Accessibility isn't a 'disability issue', but a way to make digital better for everyone. In this article for eConsultancy, Yahye walks us through the current state of digital inclusion and web accessibility, and the need to focus on a user experience that works for everyone. 

READ The article on eConsultancy

Yahye Siyad presenting at event

Partners & Supporters

As well as the fantastic support from our accessibility and inclusion champions, the All I Want For Digital campaign is backed by some incredible organisations and charities.

Royal Association for Deaf people
Employers Network for Equality and Inclusion
Ability Net