Cyber-Duck’s viral game Optiman, The Super Architect has this week been honoured with the W3 Silver Award for best game or application.

The Optiman game was created for Optima Group (who specialises in office partitioning systems) as part of the viral marketing campaign to celebrate the launch of Optima Systems’ new website. The campaign was targeted at attracting architects and construction industry professionals to the company website and increasing brand awareness and conversions.

Since the flash game’s launch in May, thousands of players have logged in to ‘save London’, and hundreds have become regular players, competing to be the top scorer of each month and win a Nintendo Wii games console.

The W3 Awards, in association with the International Academy of the Visual Arts received over 3000 entries this year from some of the world’s top companies and agencies. Executive Director of the International Academy for the Visual Arts, Linda Day said, “Being selected as a W3 winner is a tremendous achievement and proves that the work represents our high standard of excellence.” The Optima Systems website has also been nominated for a prestigious Construction Marketing Award 08. Winners will be announced in late November.