After a year filled with more accolades than any year before, we’ve clinched yet another in the form of the 'Best use of Technical Information' Construction Marketing Award.

Keeping with the Cyber-Duck tradition of striving to produce the most superior user experience and design combined with best-in-class technology, we created an amazing native iPad application for Optima.

The ducks stood on the stage alongside Christian Mabey and Laura Jameson of Optima to collect the award at the CMA’s last night. Winning at the CMA’s has become an annual occurrence, with the Cyber-Duck team taking an award at three of the last four events.

In 2008 we took home ‘Best Use of a Website’ for Optima Systems, and the same accolade was ours in 2010; this time for OAG (part of Optima Group). This year we took the honour in the ‘Best use of Technical Information’ category, which is all about utilising technical information as a “key part of marketing communications” according the CiM (Chartered Institute of Marketing), the CMA organisers.

The award was presented to Optima and the ducks by Richard Watkins of Ogilvy for production of the iPad application which allows iPad users to access extensive technical guides and manuals on Optima’s range of partitioning products.

This is an achievement we’re really proud of and we are already planning new projects for Optima which we hope will make it a fourth year in a row for 2012.

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