Cyber-Duck’s award-winning Optiman viral character has been the focus of media attention...


Cyber-Duck Director, Danny Bluestone was interviewed by B2B Marketing for the article about Optiman’s growing role as an avatar for the Optima brand. Featuring in both the B2B Marketing website and in a shortened form on the monthly eNewsletter, the article outlines Cyber-Duck’s highly targeted marketing campaign for Optima, which won the company a prestigious Construction Marketing Award in November 2008.

Optiman was heralded by B2B Marketing as a brand concept that “transcends viral campaign.” Danny Bluestone said in the interview, "The superhero architect was a character originally created simply to market this viral, but he has become incredibly popular amongst Optima's customers and therefore has now become an avatar for the company itself."

Read the article in full here.

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