Last week saw the introduction of Google’s +1 social media button, and we wanted to uncover what it is, and the benefits of being +1’d.

The popularity of social media is taking the world by storm with all users’ able to tweet, like, share or StumbleUpon anything on the internet they wish to give their seal of approval. Well now there is a new player in town, and it comes in the form of Google’s +1 button.

The +1 button is Google’s latest attempt to tap into the social media market and will go in direct competition with Facebook’s "Like"' Button. Google describe the new feature as shorthand for "this is pretty cool" or "you should check this out." The +1 button will now appear next to search results and search adverts in Google as well as next to blog articles. 

So why should you look to integrate this new feature and will it compete with Facebook's "Like" button? Well, that remains to be seen, but if a user has a public Google profile whilst searching on, then they will find reccomended +1 icons from their Google connections.

There have also been rumours circulating that it could go on to affect Google’s search engine rankings, and the company did state it would consider +1 click data “as a potential signal to improve search quality”. For now the Google +1 button is only available to English language search results on, but you can be sure that in the near future it will be rolled out across all the Google products and regions.

As ever, we’ll be watching the situation and will post any updates right here.

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New Business Manager

Harry leads our client marketing services, helping to craft impactful campaigns and strategies for clients with his team.