Cyber-Duck has produced a very extensive and innovative digital solution for Sim2000 Imaging, including a fully integrated eCommerce system and CRM back-end.

Sim2000 Imaging is one of Europe's premium Print and Digital Album Design manufacturers targeting UK and European professional photographers. Sim2000 wanted to redevelop their Website and combine an eCommerce gateway and offline 'Photoshop' style software so photographers can design, customise and purchase high end Digital photo albums and Coffee table albums.

The Solution

Cyber-Duck produced a total solution including designing the brand, AJAX / eCommerce Website and back-office technology to manage orders and project manage all operations.

The Technical Implementation

The Website system ties into a Photoshop style Creation software that ties into the eCommerce Website and backend system. The eCommerce orders and billing integrate into Sage Line 50 2008. Cyber-Duck also produced Flash Video tutorials and interactive flash movies to teach users how to use the software. The new system features:


  • Automatic FTP upload from software to in-house Windows Web Server
  • Job Management for a team of 10 staff to use in situ
  • Intelligent shopping Cart system updates price based on filter selections AJAX technology
  • Ordering / delivery / payment management
  • Live Integration into Sage Line 50
  • Tie into Offline software using XML and PHP
  • Integration into PROTX Payment gateway
  • Import into Excel job sheets
  • PDF generation of a job for 'offline archives'
  • Front End (User Interactions):
  • Interactive Flash photo albums
  • Tutorials using audio and video screen capturing
  • Superior Easy to use Website
  • Online Marketing to achieve top results on MSN and Google
  • Intelligent Newsletter subscription facility
  • Targeted mail shots to subscribers
  • Website accessible to disabled users (utilises XHTML & CSS2)

The Result

Sim2000 can now manage their entire business online via easy to use Management tools with integration to various offline softwares. The Sim2000 brand is widely perceived as an innovator and leader within its vertical. Hundreds of photographers are now utilising the new easy to use online system to order prestigious wedding albums and other products.

Cyber-Duck are providing Sim2000 with top level technical support to help Sim2000 continue to develop the system. Cyber-Duck are about to conduct extensive Online Marketing (including SEO) for Sim2000 to promote the brand to the top of search engines.