Cyber-Duck have created a professional web design for Greenworks Energy, a child company of building and plumbing giants Jewson, Graham Group and Saint Gobain.

Cyber-Duck have launched a new website for Greenworks Energy, part of the Graham Plumber Merchant Group. The green energy website promotes Greenworks' green products that save energy and water resources whilst also saving money for eco conscious home-owners, property developers and architects. The professional web design also allows UK plumbers and builders to get online quotes, call-backs, latest green energy information and bespoke training courses in the installation of environment friendly products and services.

The Challenge

As leaders in the building and plumbing industries respectively, Jewson and Graham Plumber Merchants specified that the new Greenworks website had to be powerful, easy-to-use and aesthetically very professional and slick looking. At the time Greenworks had no online presence so therefore it was important that the site could create lasting impressions for its users with its clean layout, stunning graphics and superior interactivity, whilst also being search engine friendly so that it could quickly achieve top rankings on SERPs (Search Engine Results Pages) for relevant key phrases.

The Solution

The website Cyber-Duck produced ticked all of these boxes with a stunning design that was both highly interactive and professional. The Greenworks website has an innovative profile select feature which gives users bespoke content and CTAs (call-to-actions) specific to their requirements. Cyber-Duck also implemented easy-to-use flash interfaces such as the interactive eco friendly house and the interactive water conserving bathroom to show users quickly and easily how and where they can save energy, water and money. The strong information architecture within this professional web design for Greenworks, also breaks down a plethora of information into easy to read segments making the website very user friendly.

The Result

Greenworks online presence has grown exponentially since the site launch, with more and more leads being generated via the site every month, which is also partly down to the ongoing online marketing work which are performing on behalf of Greenworks to get them top rankings in search engines. The website has received many plaudits from other industry professionals and experts, resulting in it being shortlisted in several green web design awards.