At Cyber-Duck, we pride ourselves on producing award-winning, responsive web solutions for our fantastic clients. We’re happy to announce that our re-design for Sparks Direct has been highly commended for the ‘Best Electrical Wholesaler Website’ at the Electrical Wholesaler Awards last month. The Sparks team were joined by leading suppliers and wholesalers in the electrical industry for the prestigious award ceremony, which took place at the Guoman Tower Hotel in London.

Organised by the Electrical Wholesaler magazine, the awards intend to recognise and celebrate the achievements of the wholesalers and suppliers within the UK’s electrical industry; they are a brand new initiative for 2014. Sparks Direct is one of the UK’s leading independent electrical and lighting wholesalers, specialising in the supply of a wide range of high-quality electrical items, lighting products, heating solutions, and security systems; we have been supporting their online presence and ecommerce store since 2007. The fierce competition for the ‘Best Electrical Wholesaler Website’ was the perfect place to showcase the latest website revamp, which we have been refining and perfecting together since launch in early January 2013.


The website re-design project for Sparks Direct has been successful since launch in early 2013.

The ‘Highly Commended’ award has thrown a spotlight on the quality of the website re-vamp; we’re sure the Sparks team enjoyed mixing it with other leading suppliers and wholesalers within their industry at the glitzy ceremony.

Here’s a sneak peek at a few of the highlights of the website re-design, which gave them the edge in this competition:

  • Responsive web design (RWD) – the sharp rise in the amount of website traffic from mobile devices originally inspired the design refresh. RWD aims to achieve the best experience for the user, by tailoring the display (inc. performance, content and layout) of the website to the device on which it is being accessed. This simplifies the user’s experience of the checkout process so that busy traders can place their orders for electrical items on the go.
  • Switches and Sockets Wizard – this tool was originally developed (and is being constantly refined) to make it far easier for the user to search through the range of electrical items to find the exact specifications that they need.
  • Search engine – an improved suggestive search feature, revealing the price and image of products, has been implemented to make it even easier for users to navigate through the thousands of available items.

If you’d like to find out more about the project, or how we could provide you with a brand new, award-winning responsive website, get in touch!

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Marketing Manager

Sofia is here to tell Cyber-Duck's story. With her team, she ensures we're known throughout the industry.