Last week, the Ducks paid a visit to the Multimedia and Games Design students of the University of East London (UEL). We delivered the brief for the students’ second year project; to design and build a real project following a lean user experience (UX) methodology.

Cyber-Duck have strong ties with UEL. Our Production Director Matt Gibson, studied Interactive Media Design there, graduating with a First Class honours and attained a BIMA Interactive Award in 2007 for his final year project.  Cyber-Duck and Matt in particular regularly visit the University to act as mentors to the current crop of students as well as in a visiting lecturer capacity.

University of East London

The UEL campus is a hotbed of talent.

For the past three years, we've delivered the live client project brief to the second year Multimedia and Games Design students. Previous briefs have varied from building a responsive card sorting application to creating a game which cleverly combines education and football to make learning languages more fun for school pupils.

This year we've tasked the Multimedia students with building a responsive website for our Digital Pond meet-up community to help us promote and expand it further.  The Games Design students have been tasked with producing a game that takes a clever spin on retro; whether it is taking a reference from modern culture and making it into a retro game, or modernising a retro classic. The briefs are designed to give the students a valuable insight and experience working with a real client. We are encouraging the students to follow a lean UX methodology, iteratively improving their designs and researching and testing throughout. Cyber-Duck will remain involved throughout, offering advice and mentoring the students to help develop their skills as designers and programmers.

The Digital Pond
The growing Digital Pond community needs a new website.

We sponsor the annual UEL School of Arts and Digital Industries awards for Interactive Media Design, Multimedia and Games Design students and the best projects from our briefs will win a prize as well as being featured in our Ducklab. In the past we have offered internships to the best students giving them valuable professional experience working at a leading digital agency.

At Cyber-Duck we love giving back to the community and mentoring students through this project is the perfect way for us to do this. It also helps the students when they start looking for employment following the completion of their studies. Building good ties with universities and relevant courses throughout the UK means that we can do more to help shape what is being taught and ensure it reflects how designers and agencies work in the real-world too.