First things first, Danny spoke at a Figaro conference on innovation this week to explain the benefits of Eye Tracking in usability. It was a great success and we had considerable levels of positive feedback using eye tracking to optimise user experience.
We announced the completion of a huge consultancy project for Nordicbet earlier this week which we’ve been working on for the last year or so. Their new site has several major improvements which were worked on via Cyber-Duck’s user-centred design methodology. The new features include adding favourites and creating sport betting widgets, home page customisation, improved betting flows, a revamped art direction and industry first instant search results which allow users to bet as they search.
We launched a small site for Adelex, who are financial consultants operating in Middle East and African Markets. The site is to outline their services and provide some information about the company in a clean, corporate style. It also provides a point of accessing contact information. Lastly, we won RedEye, the NMA award winning email behavioural marketing firm as a client! Details will be launched in due course.