We’re excited to announce that Cyber-Duck has been chosen to lead a fascinating project with the Bank of England. We will design and develop a website for the first polymer banknote, featuring Sir Winston Churchill. It will be the focal point for the bank’s promotional campaign.
The Bank of England is the central bank of the United Kingdom, promoting the good of the people by maintaining monetary and financial stability. The £5 featuring Sir Winston Churchill will be the first polymer banknote. It comes into circulation in September 2016.
Cyber-Duck has been selected to design and develop the website for the new polymer banknote! The website will be the focal point for the Bank of England’s multi-channel education campaign, beginning this June. They aim to ensure the public has trust and confidence in the new banknote before release.
Critically, the new website needs to balance simplicity with excitement. It must be extremely user-friendly, while offering novel ways to interact with, explore and share the banknote.
Produced using Cyber-Duck’s ISO accredited user-centred design process, the website will explore the banknote’s design and security features. The design will dive into the three main benefits of polymer, compared against paper notes:
During the selection process, our team recommended creative ways to help users become familiar with the new banknote. This included innovative uses of animation and video.
Paolo Valenziano, Head of Digital at the Bank of England said, “We’re using digital to widen trust in a physical currency that will look and feel quite novel to the public. We selected Cyber-Duck as they were able to cross the divide between digital and physical, suggesting ideas to really bring the banknote to life online.”
The Cyber-Duck team is excited to work on this fascinating project! Please get in touch to find out what our creative, interdisciplinary experts could bring to your digital projects.
Matt and Craig have already kicked off the project, following our accredited design process.