Insights

Mobile has shattered the traditional, linear customer journey. Now, users impulsively turn to mobiles for real-time inspiration, answers and purchases. Brands must optimise content for these ‘micro moments’, christened by Google. Here’s an introduction to the concept and our tips to get started. 

It’s the most wonderful time of the year. When the Cyber-Duck HQ descends into battles over the cheesiest Christmas jumper, festive tunes and the last mince pie… it’s definitely time for our best tradition. The holiday hack! This year, we took stale corporate cards into a new dimension. Check out our Augmented Reality Christmas card.

Last month, we partnered with General Assembly to host our final Digital Pond of 2016. Together, our top digital professionals reflected on fantastic year in digital and looked ahead at what’s in store for 2017. What trends, techniques and technologies should you add to your marketing matrix? 

You might have heard the term ‘service design thinking’ bandied about and wondered what it actually entails. You’re not alone! This blog explores how service design thinking is different from customer and user experience design. I delve into champions, benefits and tips for your business to get started. 

Conceiving or updating a brand can be a daunting, difficult task. But with semiotics in your arsenal, you’ll be able to create a unique, engaging and compelling brand. In this article, I’ll explain what semiotics is and how you could use it in your branding strategy.