Insights

This year, Cyber-Duck has officially become an AdWords Certified agency with Google Partners. Here, I explain the benefits this can bring for our marketing clients. 

Cyber-Duck has achieved a top five client satisfaction rating, by The Drum’s Independent Agencies Census. The top marketing publication analyses the performance of the best independent agencies across the UK, over the last year. The ranking demonstrates our commitment to building lasting relationships with clients – from global brands, to innovative startups – for as long as they need us. 

It’s that time of year again. The team went over to Islington’s Business Design Centre, judging talent at the 30th New Designers graduate exhibition. Awarding our 6th Cyber-Duck Associate Prize, we were searching for a charismatic young designer, with an inspiring final project. 

We are delighted that our continued work with Sparks Direct has helped them win the ‘Best Electrical Wholesaler Website’ in the UK. This recognises the constant transformation of the website, adding features to enhance users’ ecommerce experience. 

The latest instalment of our popular event series brought speakers from two British media giants to the packed Goldsmiths’ Centre in Farringdon. We covered user experience trends, the evolution of designers’ roles, and what’s on the horizon for the discipline.

If this isn’t your first time visiting us, I’m sure you’ve noticed our fresh look. Here’s the brief explanation behind our decision to take on a rebrand, as we celebrate the 10th anniversary of Cyber-Duck.

Last Thursday, we cruised the River Thames with our staff, clients, suppliers, and friends who have made the past 10 years possible – and introduce what's in store for the years ahead.

Every day, we are assaulted with digital platforms that nag us to do all kind of activities - buy their products, eat more healthily, get on the treadmill... How do some of these persuade us to get going? At this year's Pint of Science festival, I demonstrated how tech can influence our decision-making process.

We’ve been proud to join UX London’s fascinating line-up of talks and workshops for the last three years. This year’s theme was ‘Products, People and Platforms’. Last Friday, Danny Bluestone and I led an event for the Product stream: blending our popular ‘Introduction to UCD’ session with a new Internet of Things twist. Here’s a recap of our workshop!