Insights

Google Penguin 3.0, the search engine’s latest significant algorithm update, is still rolling out across the festive period–over 7 weeks since the original launch. It’s clear that the search engine rankings of a variety of businesses continue to be affected, with traffic lost at a key time of the year. In this article, I will guide you through diagnosis and speedy recovery.

When the festive music takes over the Cyber-Duck speakers, we know it’s time to kick-start our Christmas project. This year, we’ve gone for something more than a bit different. Playing with the Internet of Things concept, we’ve built a Santa that responds to online activity – tweet @Cyberduck_UK and #makesantadance to see his moves via our live webcam, and be wished a Merry Christmas! I’m going behind the scenes to cover why and how we built this project.

At the end of October, Calum and I headed to Cardiff for The Web Is, a two-day conference celebrating 25 years of the World Wide Web. The single track event played host to a wide range of the web’s greatest innovators, storytellers and educators and they truly inspired us with their stories. Here are our highlights.

MozFest is an annual festival held by the Mozilla Foundation to promote collaboration and an open, global web. 2014 was Cyber-Duck’s fifth year participating and we hosted two back-to-back workshops. Here's are the details of the workshop from my perspective. 

MozFest is an annual festival held by the Mozilla Foundation to promote collaboration and an open, global web. This year was Cyber-Duck’s fifth year participating and we hosted two back-to-back workshops. Here are the details of my day.

Untangle the Web is a popular monthly event exploring a wide variety of themes relevant to London’s burgeoning tech community. Senior User Experience Designer Neil Dawson spoke to their intimate and attentive audience last Thursday at Google Campus London.

Business Media Insights is a one-day conference focused on issues facing B2B information, publishing and media organisations. Cyber-Duck Development Director Sylvain Reiter was invited to share his search engine optimisation (SEO) expertise.

BIMA’s annual Digital Day event (D-Day for short) is a nationwide initiative that links schools with creative professionals from across the UK. For the second year running Cyber-Duck helped students from Bushey Meads School develop their concepts for apps and Internet of Things projects.

The Cyber-Duck team was thrilled to win a UX UK Award for the ‘Best Transactional Experience’ for our work with mydlc! Rewarding those who take pride in offering the best possible experience for users, UX UK even made the project a finalist for a further award, the ‘Best Effect on Business Goals’. Our win showcases the success of mydlc, a bespoke customer payment portal that simplifies a complex transaction to great effect for their users.