Insights

We’re excited to reveal that Cyber-Duck is a finalist for two DADI Awards this year! We’re up for the Digital Team of the Year and Best Financial Services Website with our work for dlc. Aiming to reward digital excellence, the award nominations reflect the vision and success of our projects across the last year.

We’re happy to announce the start of an exciting new project at Cyber-Duck, creating a powerful brand with the Institute of the Motor Industry (IMI). We have been chosen to consolidate and amplify the IMI brand, providing a blueprint for the future as the organisation embarks on a new strategic direction from 2014.

If you are a business that holds online information about individuals, then be prepared to potentially receive notifications from Google at any moment. Why? Well, an individual may be exercising their ‘Right To Be Forgotten’ for the first time, which has resulted into the removal of certain links to your website on Google’s search engine results pages (SERPs). Here, I recap the ruling, reveal how it will affect business leaders, and debate its significance for the future.

Marketing Week Live is the UK’s largest marketing event, hosted annually by the team behind Marketing Week magazine. For the second year, two speakers from Cyber-Duck were invited to share their digital expertise, and convey the value of our agency. 

On the Edge is a series of annual digital marketing conferences hosted all around the UK. An eager crowd gathered in Birmingham last week for insights about industry leaders’ areas of expertise. Our Production Director Matt Gibson was there to enlighten the audience on why the responsive web is important, how Cyber-Duck approaches it, and what’s in store for the future of design.

In early June, three ducks (including me!) travelled to Amsterdam for a day filled with advanced CSS goodness. CSS Day is an intensive one-day-only conference for web developers, running for the second year. It is organised by the same people behind the brilliant Mobilism conference: Peter-Paul Koch, Krijn Hoetmer, Stephen Hay and Martijn van Duuren. This was one of the best conferences I’ve ever attended, and I’ve recapped the highlights of the day here.

At Cyber-Duck, we pride ourselves on producing award-winning, responsive web solutions for our fantastic clients. We’re happy to announce that our re-design for Sparks Direct has been highly commended for the ‘Best Electrical Wholesaler Website’ at the Electrical Wholesaler Awards last month. The Sparks team were joined by leading suppliers and wholesalers in the electrical industry for the prestigious award ceremony, which took place at the Guoman Tower Hotel in London.

We were selected by UX London to deliver our “User experience design for the responsive web” and “Become a better UX designer through code” workshops at last week’s conference. On day one, eager participants were guided through a hands-on implementation of Cyber-Duck’s refined processes and insights to improve user experience techniques. On day two, we gave a lesson in coding a responsive website from scratch.

Have you experienced an unusual fall in enquiries since the end of May? Check your website statistics – a loss in traffic could have affected your new business pipeline. This could be linked to Google’s announcement of their latest algorithm update, Panda 4.0, on the 19th of May 2014. If you’re still struggling to regain your rankings, have a look at our 10-step guide on the actions you can take to improve your website.