Design Thinking: The Secret to a Successful Digital Transformation
Defining what design is isn’t an easy thing to do. It’s much easier to start with what it’s not. Steve Jobs once said design is “not just what it looks like and feels like – design is how it works.” This idea has stuck with me, and it’s what guides everything we stand for here at Cyber-Duck. That’s why we’ve learned what the secret to a successful digital transformation is: design thinking principles.