From the outset, a visual-led design approach was chosen as the best way to express key messages about how RSVP’s team adds strategic value for clients in a charismatic way, in comparison with traditional contact centres.
We met RSVP’s unique requirements by extensively planning the end visuals during the strategy phase. Detailed sketches and annotations were incorporated into early prototypes. Instead of using stock images, we created bespoke, high-res photographic assets from these sketches. These would play a key role in the overall content strategy: not only enhancing the appeal of each page to RSVP’s target audience, but also achieving the project’s objectives.
We used Hoisin, our open-source responsive framework, to ensure the copy, navigation and rich media assets displayed at their absolute best for all users across modern browsing devices. We integrated the lightweight Silverstripe CMS, with a user-friendly interface to support their future, independent content management.