Our lean user-centred design approach has inspired a number of iterative improvements. After further ethnographic research, we launched Symble 3 in 2013. Aiming to white label the tool, we created a new back-end admin system for financial brokers. Each admin user could generate their own branded portal. Then, they would provide secure login information to their end-users (mainly fund managers), who could view the broker firm's intelligence, and interact with analysts.
The web app can provide a total solution for financial brokers: integrating data feeds from third party platforms, including Outlook, Bloomberg, and VOIP telephony. For this, we built an API back-end architecture, using a MongoDB database, the Laravel PHP framework, and the Node.js platform.
Our intricate use of this technology was awarded the 'Best Tech' at the Wirehive 100 Awards, in 2013. Symble is being used commercially by a number of financial firms and banks in Egypt and the Middle East, publishing over 9,000 reports.