The Future of Content Strategy - Accessible, Personalised, and SEO-Friendly
The Future of Content Strategy - Accessible, Personalised, and SEO-Friendly webinar.
After an unpredictable 2020, many organisations and institutions will need to revise their digital ecosystem – exploring consolidation of websites, the benefits of personalisation, marketing automation and content accessibility.
One of the key mistakes organisations and institutions make when redeveloping their online presence is underestimating the need to conduct accurate UX research and content audits for their content strategy.
In this webinar, experts from Cyber-Duck, Zest Digital, Scroll and Test Partners shared their insights on consolidating your digital assets and designing a content strategy that strikes a chord with consumer habits, preferences, and search behaviour.