Insights

Our latest R&D project is stealing the spotlight in our Farringdon office! We're enticing the public to hack our logo - changing the classic Cyber-Duck colours in an interactive light installation. Today, we explore how the light installation and web app were developed, and explain how you could select, prototype and launch R&D ‘side’ projects like this. 

The best brands are flexible: letting their assets breathe, enriched with fun, rich content and experiences. Our latest R&D project invites you to put your own stamp on our classic Cyber-Duck. Hack our logo – switch the colours from our web app and send to our Farringdon window, right from your smartphone. 

On Wednesday 27 – Thursday 28th April, we’ll be heading down to London’s Olympia Central for Marketing Week Live. Meet us to discover how we can solve your creative and technical challenges – and hear about ‘Branding as an Infrastructure’ from our CEO!

We kicked off the first night of our popular event series for 2016 with a sneak peek at the innovation on offer at SXSW, the revered set of festivals in Austin. The Digital Pond featured stellar speakers from the UK, exploring how we can leverage psychology to engage our target audiences. 

We are excited to announce the start of a new project with GBG’s CitizenSafe, a certified identity verification provider with GOV.UK Verify. Cyber-Duck will lead an integrated marketing campaign, creating diverse, digitally engaging content to build consumer awareness and trust in the new brand. 

With just a few weeks to go until the 30th annual South by Southwest (SXSW) festival, the countdown is well under way. To celebrate, Cyber-Duck is bringing the centre stage closer to home: organising the UK’s largest pre-SXSW event on March 2, 2016. Speakers from this year’s festival will give our Digital Pond an exclusive first-glimpse of their talks before they fly off to Texas. Don’t miss out – sign up today!

Cyber-Duck will give two talks offering insight and expertise at the 23rd annual South by Southwest Interactive festival. Two of our creative ducks’ innovative ideas were voted for by the community, through the intensive PanelPicker submission platform. Flying out to Austin, Texas, they are excited to join the inspiring lineup in March 2016.