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Danny Bluestone

Founder & CEO

Danny established Cyber-Duck in 2005 from his flat in Mill Hill. He was driven by a desire to blend design, usability and technology to achieve the best user experience for companies. He brought multiple disciplines under one roof, including digital optimisation, technology and user-centred design. 

Cyber-Duck has an adaptable operating model, underpinned by a creative R&D edge. Danny is particularly passionate about certification. Under his guidance, Cyber-Duck is proudly an ISO accredited agency. That means we consistently deliver high-quality services that can solve challenging briefs from clients like the Bank of England and Sport England.


In 2015, he was awarded Wirehive 100’s first Digital Leader of the Year. With our agency previously listed in Deloitte’s Technology Fast 100 (EMEA), Danny has also been recognised by BIMA Hot 100. Last year, he was chosen for the DIMA 50 male advocates for equality in marketing and media.

Danny enjoys regularly sharing expertise in keynotes for branding, marketing, user experience (UX) and tech conferences. These include the UKTI, Marketing Week Live, Business of Web Design, UX London, UXPA and internal workshops at the BBC’s Future Is Now. His digital insights have been featured in B2B Marketing, Econsultancy, UX Magazine, Web Designer Magazine and Smashing Magazine.

Client highlights

Bank Of England

Cyber-Duck has played a key role in the re-launch of our new digital identity. Their user-centric approach has produced a new content architecture that is much leaner; user journeys are now designed around our key audiences and supported by beautiful templates. ”

Head of Digital, Bank of England


  • ScrumLogo v3

    Danny is a certified Scrum Master, well versed in agile methods.


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    BIMA Hot 100 2013

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    Digital Leader of the Year

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    DIMA 50 – Male Advocates for Equality

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    Deloitte Technology Fast 100 EMEA

Featured in

Danny has written about a variety of topics for The Drum. This includes the prepaid card market trends that prove customer service is key for marketers; customer-centric digital transformation; and how AI and UX go hand-in-hand.

The challenge for brands is to regain user trust, fast. To share his ideas on how brands can try to earn user trust back, Danny was invited to head to SXSW in 2019 by the Department for International Trade.  

Danny and the team were invited to run a series of workshops at the BBC’s ‘The Future is Now’ event at the Broadcasting House. Bringing along our R&D projects like Cuckoo Quack and Arbot, Danny taught staff at the BBC about our work and experimentation with the technologies of tomorrow. 

Danny has been invited to speak at their flagship event, B2B Ignite, twice. In 2017 he revealed ‘How can digital transformation catalyse user experience initiatives?’. In 2019, he was invited back to reveal ‘How to use UX thinking to generate meaningful marketing insights’. 


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The Big Lebowski

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Depeche Mode

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TV Show

Mad Men

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Monkey Shoulder

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Conversational UI

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Let's collaborate

For over 15 years, we’ve transformed digital products and services. Think we could help? let’s talk - call Danny on +44 (0)208 953 0070 for an introductory chat.

Get In Touch