Skip to content Skip to search Skip to footer

Matt Gibson

Chief Production Officer

Matt leads the UX production team; he strongly believes in designs that are user-centric, original and, critically, achieve their goal. He oversees our designers right from the early stages, capturing clients’ (and their users’) needs, to UX research, development and QA.

He leads digital transformation and service design projects with a personable and dedicated approach. Matt’s collaboration with global British brands such as the Bank of England, Financial Ombudsman and Cabinet Office has meant Cyber-Duck has gone from success to success.

Client highlights

civil crest square

The site design is incredibly innovative and modern which is really refreshing to see... It's been a real pleasure working with the Cyber-Duck team on all elements of the project. ”

Fast Stream Operations Manager, Cabinet office


  • Agile Certified Scrum Master Logo

    Matt is a certified Scrum Master, well versed in agile methods.


  • bima logo v4

    BIMA Hot 100

  • dadi awards v5

    Production Team of the Year (UX)

  • target jobs national graduate recruitment awards

    National Graduate Recruitment Awards

  • wirehive v6

    Creative of the Year

Featured in

In 2018, Matt ran the Live Stage at the popular UX Live. He moderated four panels that explored the future for conversational UI, design leadership, ethical design and whether personas are dead

Matt was invited to fly to SXSW in Austin to shed light on responsive web design. It’s often framed as an implementation challenge. Instead, Matt covered responsive design from a user experience perspective; looking beyond media queries at the challenges (and how to overcome them) of mobile content strategies, designing for performance, and being more future friendly with progressive enhancement!

Matt was invited to feature on BBC Watchdog. He used our state-of-the-art eye tracker to shine a light on websites that trick and confuse users into paying more than they bargained for. 

Matt is an avid writer. He wrote an article for Smashing Magazine around the redevelopment of our website and how we adapted to a responsive design. With 76 comments, it was so popular that the article was published in their acclaimed book, ‘Responsive Web Design: Vol. 2’.


Film v2


Batteries Not Included

Book v2


Catch 22

Music v2


David Bowie

TV v2

TV Show


Sport v2



Food 1



Danny Headshot 2020 v2

Let's collaborate

For over 15 years, we’ve transformed digital products and services. Think we could help? let’s talk - call Danny on +44 (0)208 953 0070 for an introductory chat.

Get In Touch