To deliver within the tight timeframe of five weeks, our digital professionals took an agile approach. We held weekly sprints and daily catch-up meetings to ensure both the team in the UK and our client in Munich stayed on track throughout.
Commencing with detailed stakeholder and persona research, the information architecture was redefined to successfully appeal to key audiences, including potential buyers (like government and military officials), journalists, students and enthusiasts.
We rapidly progressed from initial sketches to functional prototypes using Hoisin, our fast, flexible responsive framework. The prototype continued to evolve into the full, final website as the design and content developed. We refined the information architecture and copy, designing a compelling new art direction and infographics to communicate key statistics about the aircraft. Through revealing the people behind the product, we addd a valuable 'human face' to the brand.