10 digital transformation trends for 2020
For 15 years as an agency CEO, I’ve watched business trends come and go. While some can be ephemeral (Google Glass anyone?) there are ones embedded in the mainstream now that some of us have pushed for a while.
Take connected data. Full attribution is not just a reality – it’s a necessity. Or UX: customer-centred design is now widely extolled. And it’s clearly showing us that customer-obsessed companies are the ones who’ll win.