UI Design
Effective and engaging design that elevates your brand, influencing user experiences and outcomes. Our UI design expertise enhances digital experiences helping to generate revenue, boost conversions and save time on customer support.
Why is UI design important?
User interface design is about the interplay of every visual element: from how well the headlines grab the attention of your users, to clarity of content and information architecture, to the way images are incorporated to express meanings and messages. UI glues all these elements together to create a visual language and brand.
Your visual identity can be the deciding factor that sets your digital products and services apart from competitors. A strong UI also facilitates your users’ journeys through the website, guiding them to reach their goals with ease. That’s not only brilliant for users, but also for your long-term brand objectives and bottom line. With an appealing, dynamic, and highly functional UI in place, you will often see a big return on your investment.
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Talk to a UI Design specialist
We design human-centred user interfaces which not only look great, but help you to reach your business goals. Talk to us today about your UI needs.
Your UI Design agency partner
The UI of a website or mobile app says so much about the brand it’s representing. Your visual identity can be the deciding factor that sets your digital products and services apart from competitors. High quality UI design means your content is delivered in an impactful, inspiring way, so your brand can be seen in exactly the way you want.
A strong UI also facilitates your users’ journeys through the website, seamlessly guiding them to reach their goals with ease. That’s not only brilliant for users, but also for your long-term bottom line. With an appealing, dynamic, and highly functional UI in place, you will often see a big return on your investment.
Our UI Design process
Step 1: Research
Our visual design specialists work on a solid foundation of competitor and user research, using the discovery phase to gain an in-depth understanding of your brand by auditing your existing communications’ visual language and application of brand identity.
Working together, we’ll evolve an aesthetic and feel that communicates your brand message effectively and works for your target audience, whatever their needs may be.
Step 2: Implementing UI Design
We’ll then build on this in an iterative way, creating style tiles and moodboards, developing these into low fidelity designs, and refining them into high fidelity interactive prototypes.
We design each user interaction and carry out usability testing at every stage, across your various audience personas and different devices, ensuring the UI approach is inclusive and underpinned by evidence and data. We won’t stop until we’ve crafted a strong UI that’s proven to deliver the best experience for your users and your brand.
Step 3: Continuing support
We’ll provide you with all the assets we create throughout the UX and UI development process, including source files for user flows, animations, functional prototypes, designs, and interfaces. To ensure continuity in future work, we can provide a pattern library or design system, giving you the tools to build on our UI designs in the future while saving time and money.
We like Figma because it allows collaboration, file-sharing and a one-team approach to design; however, as an Agile and flexible company, we work with all manner of UI tools including Adobe XD, Sketch, Invision and more depending on what your project calls for.
Who we've helped
We’ve delivered digital transformation for hundreds of clients across all sectors. Discover their stories.
