Brand audits and discovery
Your brand isn’t just how your website looks; it covers every touchpoint in your CX, from the usability of your product or service to your technology and customer support. With our brand discovery services, we’ll help you develop an authentic brand narrative using qualitative research and data science – one that will connect you with your customers and inspire long-term loyalty.
Our brand audits examine and review your brand from every angle to highlight what’s working and what isn’t. During the audit, we’ll analyse your brand’s structure, positioning, visual assets, guidelines and tone of voice, and test elements like your name, logo and tag line. You’ll gain a deeper understanding of your brand, its structure and how you can optimise and improve.
We’ll draw from user research and client workshops to create your brand platform. This defines what you do, what you value as a brand and what personality and characteristics you exhibit. Your brand platform includes:
- Proposition, your unique offering
- Values that chime with your customers
- Personality that inspires positive engagement