"We blend creative with in-depth research to bring your brand to life in ways we know your users will love.

With a new brand, we’ll help to energise your team and reinvigorate your business by generating customer loyalty and tangible results."

- Matt Gibson, Chief Production Officer

User-Centred Branding

Since 2005, our full-service digital agency in London has been a champion of user-centred design. With branding, our approach is no different. We use the latest research methods to create brands that reflect your identity and values in engaging ways for your users.

We don’t promote creative ideas without knowing that they will work. Our accredited User-Centred Design approach combined with a certified Google Analytics (GACP) data-driven mindset guarantees that we’ll find a branding approach that’s perfect for you.

  • Google Analytics Certified Partner Logo
  • Gov.uk logo
  • Deloitte Technology Fast 500 Logo
  • ISO 9001:2015 Logo

Our Branding Highlights

Branding new face

A New Face

In 2015, we gave ourselves a confident, adaptable and enthusiastic new brand.

Crowd around MWR Countercept's exhibition stand

Creative Reinvention

We’ve helped presitigious clients like MWR Infosecurity and Digital Shadows rebrand.

User Flow sketches for application brand

UX Branding

We use our accredited user-centred design process to wed UX with branding.

Jordan holding a MacBook with Cyber-Duck's Brand Bible

Brand Bible Approach

Our design systems are brand bibles for business. See our work for the Bank of England.

Branding Process

Unlike other branding agencies, we design ego-free: we won’t design what we want, we’ll design what your users want. Everything we do at Cyber-Duck is grounded in research. To make a brand, we use tried-and-tested user experience research to provide a scientific direction for your brand. 

We identify innovative ideas for your new brand through stakeholder interviews, persona research, collaborative workshops and more. We come to know your company, your users, your competition - ultimately, your goals become our goals.

We approach a branding project holistically. We start from the bottom, mapping your brand values, proposition, objectives and personality before moving onto visuals. In this way, we’ll assign design principles that outline an imaginative and truly reflective approach to your branding.

Want to know more about Branding in our wider approach?

See how we work

Identity

We believe brand identity design should always be founded on an emotional connection with your customers.

From the typography to your logo, the tone of voice to your colour palette, we’ll ensure everything contributes towards a positive customer experience.

Staff pointing at a brand scatterproof for IMI

Visual design, assets and TOV

To communicate your brand and ethos, our designers work with you to define your new art direction.

Following a brand audit of your assets, our brand building experts will determine what is needed, including: layouts, colours, images, typeface and all other visual elements.

Brand collateral Cyber-Duck produced for MWR Countercept

Design system

Your brand is exactly that: yours. We’ll empower you to take control of your brand with a robust and flexible design system.

Using this tool, your team will be able to create new assets and content that is both on-brand and high quality. Through ongoing support, we’ll be there to assist you, too.

Brand Design System Cyber-Duck produced for the Bank of England on Apple devices

If you want to

1

Harness your values to build a captivating brand your customers know and trust

2

Deploy meticulously designed assets that provide positive customer experiences

3

Apply robust brand guidelines to guarantee a consistent brand presence

Branding Client Stories