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Digital Transformation

User centred, technologically innovative, process driven – Cyber-Duck offers comprehensive digital transformation solutions to help businesses seize the day

"Digital transformation is user-focused business transformation. Its purpose is to catalyse brand efficiency and people initiatives. Technology functions as the enabler.

By focusing on your users, data and culture, our digital transformation agency can help you to reimagine your vision and prepare your brand for the decades ahead.”

- Danny Bluestone, Founder and CEO

Drivers of Digital Transformation

Our digital transformation agency combines the best of creative, consultancy and technology firms in one, allowing us to deliver next generation products and services for our clients. Through trusted, proven and ISO accredited processes, we have helped clients like Bank of England, Mitsubishi Electric and Thomas Cook Money to transform their products and services using lean and agile methodologies.

When Cyber-Duck helps its clients with our digital transformation solutions, our team begins by exploring the brand’s strategy, vision and attitude towards user centricity. Following that, we help clients to implement the right culture and processes, Together, we holistically explore what technology is needed and why, before implementation. The marketing approach underpins all of this and must be considered from the outset.

Want to find out more about our process-driven digital transformation framework? Download our free Digital Transformation Model white paper today.

  • GA Certified Partner
  • HM Certified Partner SERVICES
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Our Transformation Highlights

Danny Bluestone, CEO gives introduction to UX at UX London

User-Centred Design

Since 2005, our digital transformation agency has refined an exceptional UX design process.

Danny Bluestone, CEO speaks about Digital Transformation at B2B Ignite 2017

Leading the Way

Our thought leaders have shaped the industry through TV appearances and articles.

Staff pointing at Bank of England designs on a wall

Proven Process

Our digital transformation services have worked for the Bank of England and Mitsubishi Electric UK.

Clem reviewing technical specifications on a MacBook

ISO-Accredited Agency

We’re the only digital transformation agency to meet three ISO standards – 9001, 27001 and 9721.

Accredited Process

The stakes are high when you’re accountable for large budgets and the success of your products and services. Making decisions on who to hire, what type of consultancy to use and which methodology you pick will make or break your organisation’s digital transformation programme.

Cyber-Duck is a digital transformation agency in London that delivers transformation via an accredited process. We ensure that your overarching brand vision, customer experience and organisational culture are optimised so that your organisation can succeed. We utilise technology as the enabler of transformation.

Want to know more about Transformation in our wider approach?

See How we Work

Strategy & Execution Partnership

When you work with Cyber-Duck, we become part of your team and help you to drive innovative transformation from the C-suite downwards. We lead your team through our proven process, including recalibrating your organisation chart, redeveloping the strategy and undertaking prototyping to ensure early buy-in.

Through user and data research, we focus on your customer and culture to develop the right processes. Whilst devising the strategy is challenging, the execution is even more so. Our digital transformation agency ensures a seamless execution by defining the correct product/project management office (PMO) functions for each project.

Digital Transformation Presentation

User & Data-Driven Product Design

Since Cyber-Duck's creation in 2005, our proposition has been very clear. We believe that design that focuses on the user experience (UX) simply creates better products and services. By embracing data-driven design, we can ensure further customer centricity. We merge quantitative and qualitative sources together alongside strategic marketing.

As the only digital transformation agency to meet four independent global standards, we’re perfectly equipped to partner with you. Our accreditations include lean/agile management (ISO 9001), user centred design (ISO 9241), information security management (ISO 27001) and data analytics (Google Analytics Certified Partner).

Using Cyber-Duck's Micro-Moments Wheel to plan a Marketing campaign

Underpinning Brand Platforms

The definition of a brand has changed substantially in the last ten years. With 20 billion connected devices predicted by 2020, a brand experience must be cross-channel. Customers demand consistency, seamlessness, availability and optimisation for each context. A logo and style guide is just one facet. 

Brand narratives, architecture and propositions will play a major role in your digital transformation. But our digital transformation agency in London and Leeds will work to give your brand extra depth by ensuring your brand is future- and user-friendly. We focus on user mental models, data and technology to support brands.

Cyber-Duck's Brand Bible shown on MacBook and iPhone

Technology as an Enabler

Many organisations commence digital transformation due to legacy technology expiring, GDPR regulations or because IT want to modernise. As Steve Jobs famously said: “you’ve got to start with the customer experience and work back toward the technology - not the other way around”. 

At Cyber-Duck, we firmly believe that its key to put people ahead of the technology. Our digital transformation agency works with you to understand your desired customer experience. We then decide what technology will best deliver this. We work with you to ensure that the technology implementation is robust, scalable, secure and easy to maintain.

Sam drawing a technical architecture UX flow

If you want to


Harness over a decade of UX expertise to grow your business in exciting new ways


Optimise processes within your company through new programs and automation


Increase your understanding of users to get more from your marketing campaigns

Danny Bluestone, Founder & CEO

Let's Collaborate

We’ve empowered hundreds of clients to maximise their business growth online. Speak to Danny – let’s work together.

Get In Touch