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User Experience

We are a specialist UX design agency that uses empathy and detailed research to inform our user-friendly digital products

"We don’t just throw around the term UX. For us, it’s a passion. Since 2005, our UX agency has combined user-centred design with inspirational art directions, user interfaces and technology to overcome the most complex requirements. 

Our UX design services are based on our accredited approach. We work with you, your teams and external agencies to create great user experiences."

- Cristina Viganò, Senior UX Designer

Original UX Pioneers

Right from the start, our UX agency in London has been way ahead of the competition. We observed a lack of process and cross-channel communication in other agencies all the way back in 2005. We wanted to be different.

Our certified User-Centred Design (UCD) approach and commitment to rigorous R&D is our enabler. Our clients benefit from an integrated marketing, technology and UX design agency mindset, one that bridges the gaps between creativity, psychology, marketing and technology.

Curious about our accredited UX process? Download our UX Handbook today to learn more about the principles of successful digital projects.

  • GA Certified Partner
  • HM Certified Partner SERVICES
  • deloitte fast 500
  • ISO 9001:2015 Logo

Our UX Highlights

Danny Bluestone at an exhibition with Cyber-Duck in 2005

UCD Since 2005

Our user experience agency in London has been an industry leader for over a decade.

CCO Matt Gibson presents at UX Alive in Istanbul

Thought Leaders

We lead the discussion in UX through speaking at industry events and publications.

Designer Sam reviews UX user flows and journeys

Tried & Tested

We’ve refined our process with clients like the Bank of England and Thomas Cook.

CCO Matt Gibson is filmed for BBC Watchdog's Dark Patterns investigation

The Go-To Experts

BBC Watchdog and the Gadget Show have sought our expert knowledge.

Project Types

Website Design

Through research and our user-centred design process, our UX agency designs websites full of memorable experiences.

Mobile Apps

Our mobile apps are developed with users in mind – we know how to connect users with the information they need.


We combine creative ideas with user-centred design to deliver brands that shine.


Ecommerce relies on fantastic UX, with design geared towards conversion optimisation.

Bespoke Systems

We’re able to design bespoke systems to meet your unique needs, just like we did for Cancer Research Technology.

Internet of Things

A passion for technological creativity enables us to design engaging experiences using the Internet of Things (IoT).

Accredited UX Process

To every single project, we bring our accredited UX process. We combine a insight-driven approach that embraces both quantitative data and qualitative research methods with the highest industry standards. This is a highly flexible approach, so regardless of the scope of your project, our UX agency in London and Leeds will be able to implement our process and deliver effective results every time.

Our chosen methods and toolkits have also gained us the ISO 9241:210 accreditation, as well as a Google Analytics Certified Partner. Likewise, we use lean ISO 9001 quality management standards to ensure our work is improved and informed by client feedback.

Want to know more about UX in our wider approach?

See How we Work

User research

There’s only one way to discover the best design for your users, and that’s to involve them in your research. To discover what users want and when, we employ a range of research techniques, including user interviews, stakeholder workshops, ethnographic observation, surveys and user testing to create and map persona needs.

By prioritising end-users in our design process, both you and your users will benefit from a solution that has been validated and works.

Running user research information at a workshop with clients

Content Strategy

Content isn’t always thoroughly considered during a digital project, but at Cyber-Duck we put a strong content strategy at the heart of our projects. We use our research to determine a bespoke content strategy for your digital real estate.

By defining the hierarchy of content and information flow, we can show you how to translate your core messages into copy, graphics and video. With our strategy, you’ll enjoy consistent cross-channel messaging. Ultimately, as an expert UX design agency we can ensure your website achieves your business goals.

Using Cyber-Duck's Micro-Moments Wheel to plan the UX Content Strategy

Interaction Design

When creating a new digital product, you need to know it will work. Our UX agency in London has adopted an iteration design process. That means we prototype our designs to test them at key stages.

We create low-fidelity interfaces to test products before generating high-fidelity models with added artwork. This is a proven method you can truly rely on, one that omits any usability issues while it’s still easy to correct them so you can get the most from your investment.

UX Designer sketches interaction flow for a website

Creative Direction

There’s only one thing that’s better than an inspiring creative direction – one that’s proven to engage your users.

Our UX agency in London will take inspiration from a wide range of sources, including user research. As such, we combine creative ideas with real world insights to generate exciting platforms that not only look beautiful, but work beautifully too.

Creative direction for the new Cyber-Duck website on a cork board

Usability Testing

Test, test and test again. We meticulously test our products throughout the entire product lifecycle, using eye-tracking, remote testing, A/B testing, focus groups and more.

By validating our designs through testing, we fine-test our deliverables to meet user needs and craft memorable experiences, every time.

Designer runs usability testing on a website

If you want to


Save time and money by streamlining your workflow with our validated UX process


Optimise ROI with a combined data-driven design, creativity and marketing strategy


Create a holistic customer experience via innovative tech and new touch points

Danny Bluestone, Founder & CEO

Let's Collaborate

We’ve empowered hundreds of clients to maximise their business growth online. Speak to Danny – let’s work together.

Get In Touch