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UX & Service Design

Pioneers in user-centred service design

Your customers want user-centred experiences. Your business needs effective service design. With a 93% customer satisfaction rate, we’re proven to deliver. First, we tailor our approach to your unique challenge. Then we test at every stage, to ensure your success.

We've helped

We’ve delivered digital transformation for hundreds of clients across all sectors. Discover their stories.

Streamlining Sport England

See how we consolidated Sport England’s multiple sites and audiences into one streamlined, user-centred experience.

Read Client Story

How we work

UX you can trust

Putting your user at the heart of your experience

Your user belongs at the centre of your digital design process. With UX, you can discover their context, their goals and their motivation. It generates trusted, meaningful insight that helps you respond to your customers’ true needs.  

As UX pioneers with more than 15 years’ experience, Cyber-Duck has the knowledge, tools and methods to help you benefit from the transformative power of UX.  

The Cyber-Duck Way The Cyber-Duck Way
service design

Service design that delivers 

Digital transformation that unleashes your potential. 

Companies around the world are replacing their system-driven experiences of the past with futureproof digital transformation. They’re doing that with service design.  

Service design analyses every part of your customer journey. It maps the resource, process, data and technology needed at each step. By illuminating every customer touchpoint, service design spotlights opportunities to transform your CX. 


Your partner, from day 1 

Effective collaboration and communication, wherever you are. 

We’ll work alongside you, remotely or in person, right from the startClickup and Zoom help us manage each project, so you’re kept in the loop and know where things stand at any time.  

Our clients are global, so remote collaboration is second nature. Design tools like Optimal Workshop, Miro and Sketch make sure you’re heard, even when we can’t be in the same room. 


Experiences for everyone 

Inclusive design that goes beyond W3C standards. 

At Cyber-Duck, we’re committed to, and code to, W3C accessibility standards. But we also believe that standards are only one facet of inclusive design. It goes beyond physical and cognitive needs – your audience needs to feel included 

Through user research and usability testing, we look holistically at your users. Then we design content and code that fits their needs. So your experiences don’t just work for them – they reflect them, too.  

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Cyber-Duck's expertise has really shone through – from helping us define our website's purpose and developing user personas, to finding a way to distil all the content we have into a powerful and user-focused navigation. The team has guided and supported us every step of the way. ”

Zjan Shirinian, Head of Editorial and Content, Sport England

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Learning every step of the way 

Listening to users throughout the design process. 

We’re passionate about understanding users – and experienced at balancing diverse stakeholder and partner needs. 

User research helps us understand your challenge. Agile design sprints mean prototypes evolve swiftly. Then we apply methods such as SUS benchmarking, eye tracking, NASA-TLX tests and usability testing, so you know they truly work.  

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Proven process  

Certified support that flexes to your unique challenge. 

Our proven process has been refined over 15 years and is ISO-certified, so you know it delivers. That experience means we hit the ground running – even when your challenge is complex.  

Cyber-Duck’s approach reveals your users’ wants and your business’s needs. It shows where your business can be optimised. It covers design, technology, security and compliance. And we’re experienced with GDS and discovery projects, too. 

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Innovative design thinking 

Join us and create a new generation of products and services. 

AI, machine learning and blockchain are changing our landscape at pace – and UX and service design often highlight opportunities for innovation.  

Thanks to our clients and our culture of R&D, we’re already working with these technologiesInnovation informed by design thinking inspires us. So if you’re looking to embrace AI, personalisation, automation or voice interfaces, do get in touch – we’d love to talk.  

Talk to our team

Sam Hooper and Matt Gibson head up our UX team. They’d be happy to chat through your challenge over a virtual coffee – just drop us a note and let’s find a time.

Let's have coffee ☕
UX and Service Design Team