Part of our Research & Strategy services
To build the right strategies, you need the right data. Data science and qualitative research give you the insights you need to make the right decisions for your customers and your business.
How we help
Content audits help you make informed design decisions. In a content audit, we assess every piece of content across your entire site or service. It shows what performs best, what needs repurposing, and where there are content gaps. It also includes pages that are statutory requirements. They often run in parallel to SEO audits and data audits.
Content audits analyse tens of thousands of pages and different data types to show you where to streamline your content. A streamlined site gets your users to the information they need fast – and it’s easier and cheaper to maintain.
Once you have your content audit, you can map content to your user stories. User stories define what a user is trying to do at each step in their journey. Your content should help them achieve their goals.
This creates your initial site map. It gets the right content to the right people, in the right place, at the right time. It’s a key piece of your information architecture.
Your content needs to carry the right messaging to the right user, optimised for each of your channels. And it needs to be engaging, timely and relevant.
We’ve helped Sport England, the Bank of England and Mitsubishi Electric overhaul their content-heavy websites. We’re ready to bring our experience to you, too. Contact us today to find out about our content strategy services.