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Our Story

For over 15 years we’ve transformed digital products and services.

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2005

Our CEO, Danny founds Cyber-Duck from his flat in Mill Hill. A few months later, we move into our first office in Elstree, home to the stars - and now us!

2006
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2006

After a successful first year, Danny hires his first user-centred design, marketing and technology teams. Our projects include one for Sterling Card.

2007
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2007

We win our very first British Interactive Media Association (BIMA) award as Matt Gibson claims the student prize for his innovative online comic, Dead on Arrival.

2008
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2008

We invested in trade shows and share our first keynote at Internet World.

2009
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2009

Cyber-Duck expands its 
user-centred design proposition. We invest in eye-tracking technology to deepen our understanding of what users do and think.

2010
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2010

We show the EU ‘what’s in it for me?’, feature on the BBC and develop the first iPad WebApp. Matt Gibson and Sylvain Reiter joined the board.

2011
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2011

We settle in our Elstree home, win a Webby Award and host our very first Digital Pond; now we have 3k members and explore topics like UX, content strategy and GDPR.

2012
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2012

Our UX process is certified by ISO 9241; we defy the recession and feature in 
the Deloitte Technology Fast 500.
We launch Symble.

2013
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2013

Our annual R&D hackathon weekends begin. At our Quack Hack, we invent and develop five apps, including the winning team’s 
AR medication instructions.

2014
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2014

We host our very own Code Club for local children, speak at SXSW for the first time and create the Cuckoo Quack, a connected clock that reacts to tweets.

2015
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2015

We celebrate our tenth birthday with a workshop for the BBC, the publication of our UX Handbook, our first London office and a rebrand. Gareth Drew and 
Siji Onabanjo join the board.

2016
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2016

Together with the Bank of England, we launch the new polymer £5 note featuring Winston Churchill; this leads to a further website for the new £10 note and a site redesign for the bank itself.

2017
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2017

We launch UX Companion, the award-winning iOS, Android and Alexa app that’s helped 50,000 UX designers understand their craft; GDPR steals Christmas.

2018
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2018

Econsultancy endorses Cyber-Duck as ‘Ones to Watch’ from analysing our positioning, passion and client roster; Justin Cooke joins the board.

2019
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2019

We have a bumper year, with 19 awards across UXUK, Wirehive 100, UK Agency, BIMA Hot 100, Emerging Payments and more; Lina Tiareh joins the board.

2020
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2020

As COVID-19 strikes, we help our clients shift to working with us remotely. We continue to grow through the pandemic, embrace Drupal 9 – and our work with Sport England shows how it’s done.

The future
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Let's Collaborate

For over 15 years, we’ve transformed digital products and services. Think we could help? let’s talk - call Danny on +44 (0)208 953 0070 for an introductory chat.

Get In Touch