Why is UX design important?

Listening to and understanding your customers’ needs, pain points, and behaviours is critical to designing successful digital experiences. Informed by user research, UX Design helps articulate what the desired user experience should be and guides users towards reaching their goals quickly and seamlessly, helping you to reach your business goals.

Our human-centred UX designers are here to help you map journeys, analyse your current thinking, improve conversions and assess technical impact. 

UX Lead conducting interview for research

Why choose Cyber-Duck as your UX Design agency?

Our award-winning UX Design process has been refined over many years and is ISO-certified (ISO 9241-210 for Human-Centred Design). We discover users’ context, goals and their pain points with UX research, then create truly inclusive user experiences that go far beyond WCAG standards.

We evolve prototypes swiftly. Then we apply usability testing, so you know the designs truly work for your users. We’re proud of our track record in user-centred design and UX – and even wrote the book on it.

UI Design working on his laptop whilst colleague looks over his work

Discover our UX Design work

Cabinet Office
An inclusive platform to support all candidates and assessors in the Fast Stream Assessment Centre
27% increased success for disabled candidates
94% find the platform engaging and enjoyable
Sport England’s This Girl Can
Designing and building a virtual timetable adapted for the This Girl Can campaign
NHS Health Education England
Steering their Digital Literacy Self-Assessment Tool to meet WCAG and GDS assessment standards.
Bank of England
Comprehensive content strategy, UX design system and front-end templates to reflect the Bank's status.
6% increase in organic traffic
308% increase in social traffic
22% increase in mobile traffic

    Our UX Design experts are ready to help

    From initial research, to ideation, prototyping and user testing, we’re ready to partner with you to create inclusive user experiences. Let’s talk about your project.

    Our UX design process

    We begin with in-depth user research. Using a variety of methods, we learn everything we can about your users and your organisation, using a variety of methods including stakeholder and user workshops.  

    Insights are then refined to identify user needs. We may use tools such as personas, scenarios, jobs to be done or OKRs, depending on the nature of your project. These go beyond simple demographics to examine underlying needs and existing user flows. Learnings move swiftly into design and production, delivering business value quickly.  

    UX design is an iterative process, with designs and concepts must be validated through continuous usability testing at every stage of the process. It's only through careful user research and hard data that you know our designs meet all your users' needs. Our certified usability testing processes have been proven time and again to validate exceptional, accessible user experiences.

    UX Lead writing on a whiteboard in the office

    Who we've helped

    We’ve delivered digital transformation for hundreds of clients across all sectors. Discover their stories.

    More UX & Digital Product Design services

    Share your vision. Let's work together

    Whatever your UX design challenges our experts are here to help with our pioneering, accredited human-centred design experience. Talk to us today to find out how.

    Get in touch