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Public Sector

Create digital services that empower, engage, educate and facilitate

It’s more efficient to connect with your users online, but it’s not always easy. Give them clarity with simple, secure, inclusive services designed for their needs. Choose a partner who understands and exceeds GDS standards. That’s where we can help.

613% increase

in traffic since website launch
(Sport England)

24% increase

in preference for look and feel (Financial Ombudsman Service)

1/3 market share

of a top consumer competitor

We’ve delivered digital transformation for a broad range of public-sector clients. Discover their stories.

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The team guided and supported us every step of the way, bringing a wealth of knowledge and skill into every conversation. We now have a website that truly reflects the Sport England of today. ”

Head of Editorial and Content, Sport England

How we can help you

We specialise in strategy, user research, UX and service design, and technology implementation. Our security policy framework conforms to ISO 27001, OWASP and ITIL best practice.

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User-centred design

Our rich UX process is ISO-certified, agile and adaptable; for the Cabinet Office, we challenged the brief together and focused on increasing inclusivity.

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Content strategy

We can transform content-heavy sites, so your users can find what they need. For the Financial Ombudsman Service, we streamlined theirs from 1,700 pages to 350.

Part of our technology implementation services

Proven technology

From apps to migrations, site consolidations and hosting, you can feel secure knowing our work follows agile methodology and certified process.

Accessibility v3

Inclusive design

Like you, we know inclusion goes beyond accessibility standards. While we code to W3C guidelines, we also reflect and meet the needs of your diverse audiences.

Working with you

Working with you

We get your context. We consolidate and streamline fragmented, information-rich digital assets. Our process exceeds the GDS service standard and we’re procurement ready.

Our resident Digital Campaign Lead, Daniel Walpole working in the Cyber-Duck office

Brand and messaging

We’ll optimise your brand and channels to connect with your users across all devices. Then we’ll engage them with creative, compelling, timely messaging.


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    Financial Ombudsman Service (finalist)

  • wirehive v3

    Bank of England (win)

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    Cabinet Office (finalist)

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    Design Agency of the Year (finalist)

Featured in

Our CEO, Danny covered our new website launch for Sport England in The Drum. This included how our research enabled Sport England to pivot towards #StayInWorkOut rapidly during the pandemic; he revealed how we tackled such a content-heavy website.

FinExtra covered our announcement that we were selected by the Bank of England to design and develop the website for the new £5 polymer banknote, featuring Sir Winston Churchill. It was unveiled during a launch event at Blenheim Palace.

Central Banking covered how the Bank of England were preparing to launch a new website and had made the beta version available to the public in November 2017. Cyber-Duck designed and developed the colossal new website.

Inspired by our work with GOV.UK Verify’s CitizenSafe, our CEO Danny wrote about his top four tips for getting the relationship right when B2B Marketers venture into B2B2C territory.

More sectors

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  • Won a UXUK Award for Best Transactional Experience 
  • Developed a payment portal that raised revenue by 66% 
  • Produced an award-winning CRM used by 10,000 brokers
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  • Lifted enquiries by 57% for cloud security provider 
  • Boosted leads by 57% for capital markets tech provider 
  • Caused 45% rise in adoption for prepaid travel card 
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  • Boosted reagents by 42% for crowd-sourced tool marketplace 
  • Generated 10,000 signups from carers and nurses for care service 
  • Increased smartphone and tablet nutrition conversions by 79% 
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Let's Collaborate

For over 15 years, we’ve transformed digital products and services. Think we could help? Let’s talk - call Danny on +44 (0)208 953 0070 for an introductory chat.

Get in touch